Your WordPress site is essentially a marketing tool. Whether you use your WordPress site to run a lead generation campaign or initiate customer engagement, there are a number of plugins that you can use to help you meet your marketing objectives.

But with so many plugins to choose from, we at qwikseo.com have identified the top 9 WordPress marketing plugins. All the plugins listed below have been updated in the last 3 months and received over 500 5-star ratings.

1. Jetpack

Automattic’s Jetpack is an all-in-one plugin that assists you with design, marketing and security. The plugin features site stats, analytics and automated social media posting. Jetpack also has an advertising program that supports AdSense, Facebook Ads, AOL, Google AdX, Amazon and Yahoo. The premium version lets you integrate Google Analytics with the plugin.

Requires WordPress Version: 4.7
Tested up to: 4.9.7
Requires PHP Version: N/A
Price: Free / $8 a month for Premium / $25 a month for Professional

2. Yoast SEO

While Yoast SEO is an SEO plugin, it is a useful plugin to have, especially when you need assistant in optimizing your site so you can appear higher on the search engine results. The plugin helps you measure the readability statistics for both pages and posts and also shows a snippet preview of how your page or post will appear on a search engine results page. You can purchase a premium version of Yoast SEO which has additional features for optimizing both video content and WooCommerce.

Requires WordPress Version: 4.8
Tested up to: 4.9.7
Requires PHP Version: 5.2.4
Price: Free / $69 a year for Yoast SEO Premium

3. MailChimp for WordPress

For anyone who has a MailChimp account, this plugin will help you grow your email list and create better newsletters. The plugin gives you the option to either create a well-designed opt-in form or integrate your MailChimp account with an existing form on your WordPress site. Premium users can create multiple forms and gain access to detailed reports and statistics.

Requires WordPress Version: 4.1
Tested up to: 4.9.7
Requires PHP Version: 5.2.4
Price: Free / $99 a year for Professional / $149 a year for Agency

4. Popup Maker

This plugin helps you create a range of popup forms including EU cookie notices, opt-in popups, slide-in forms, banner bars and video lightboxes. It also supports many email marketing platforms including MailChimp, AWeber, GetResponse, Hubspot and Mail Poet. The Popup Editor is easy-to-use and has a variety of features to customize your popups.

Requires WordPress Version: 3.6
Tested up to: 4.9.7
Requires PHP Version: N/A
Price: Free

5. Newsletter

The Newsletter plugin lets you add an actual GDPR-ready newsletter system directly onto your WordPress site. The plugin provides you with the ability to build a limit-free email list, and you can also segment your email list to conduct a targeted newsletter campaign. The other notable feature with this plugin is the drag-and-drop composer, which lets you create a custom responsive email layout. The plugin can be extended by purchasing a premium extension bundle.

Requires WordPress Version: 3.4
Tested up to: 4.9.7
Requires PHP Version: N/A
Price: Free / $45 for premium extension bundle

6. WPForms

WPForms is a user-friendly drag-and-drop WordPress form builder. You can create forms for lead generation activities, payments, user registration, file uploads and customer inquiries. You can also create multipage forms to split longer forms into multiple pages to improve user experience. WPForms supports many providers including PayPal, MailChimp, Aweber, Campaign Monitor and GetResponse. The premium version comes with form abandonment and geolocation.

Requires WordPress Version: 4.6
Tested up to: 4.9.7
Requires PHP Version: 5.2.4
Price: Free / $199 a year for Pro / $349 a year for Agency

7. Envira Gallery

Envira Gallery is a popular drag-and-drop photo and video gallery plugin. With Envira, you can integrate your social media accounts, including Facebook, Twitter, Instagram and Pinterest, and add a social media share button to your media content. Other notable features include pagination, image proofing, WooCommerce integration and watermarking.  

Requires WordPress Version: 4.0
Tested up to: 4.9.7
Requires PHP Version: 5.2.4
Price: Free

8. Contact Form 7

Contact Form 7 lets you create and manage multiple contact forms on your site. The forms can be customized through simple markup. The plugin comes with reCAPTCHA to protect your forms from malicious bots and Akismet to help you detect spam in your contact form submissions.

Requires WordPress Version: 4.8
Tested up to: 4.9.7
Requires PHP Version: N/A
Price: Free

9. Elementor

Elementor is an open source live page builder that comes with an extensive range of features and widgets. The visual and intuitive form builder lets you create uniquely designed pages without having to do any work in the back-end, thus removing the need to go back-and-forth in preview mode. The plugin comes with 100+ pre-design templates that you can readily customize. You can also use Elementor to create separate landing pages and microsites.

Requires WordPress Version: 4.7
Tested up to: 4.9.7
Requires PHP Version: 5.4
Price: Free